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June 15, 2018

Digital Marketing Manager – Minneapolis, Minnesota

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Mission:

  1. Lead the Planning and Delivery of the strategy that will help clients achieve their business objectives
  2. Build strong Partnerships with the marketing teams at top hotel brands as well as account management teams at media partners
  3. Leverage our advertising platform and its advanced models to drive bookings and revenue at maximum ROI through efficient campaigns
  4. Consult, train and coach client staff to fully leverage Click and Metasearch Channels, all constantly evolving products
  5. Prepare campaign performance insights and recommendations to lead business reviews (QBRs) with customers, as well as top channels
  6. Manage budgeting and forecasting activities
  7. Prepare and present ad hoc analysis to inform campaign management
  8. Spot digital and travel trends to provide actionable insights to our clients and feed into DerbySoft’s own PR efforts
  9. Be the hotel performance marketing thought leader in your region
  10. Identify and advocate for platform continuous improvement that drive client and DerbySoft’s success. You are the customer champion internally

Minimum qualifications:

  • 2-3 years of professional experience in digital marketing
  • 1-3 years of professional experience working with clients
  • Experience managing large scale PPC campaign (SEM, Display or Social)
  • Data driven,with strong analytical skills, you are able to design appropriate tests/analysis to identify business opportunities
  • Excellent communication (oral, written) and presentation skills
  • Experience with website analytics tools (Google Analytics for instance)
  • Proficiency in Excel
  • Proficiency in PowerPoint or Google Presentation

Your profile:

  • You are a self-starter, driven by a passion for excellence
  • Strong prioritization, planning and organizational skills
  • Lifelong learner, you want to be in a dynamic environment where each day will teach you something new
  • Thorough, you have an outstanding attention to detail
  • Resilient, you adapt quickly
  • Creative problem solver with an entrepreneurial spirit
  • Can-do attitude and the willingness to roll up your sleeves and get your hands dirty (we operate like a startup)

Preferred qualifications:

  • Experience in the travel and hospitality sector
  • Experience in startup or high growth businesses
  • Understanding of hotel revenue management
  • Google Analytics and Adwords Certifications
  • Experience working in cross-functional teams, coordinating various actors towards one common goal
  • Proficiency in Google GSuite (Gmail, Drive)
  • Experience identifying business needs to design new products and services

About DerbySoft:

DerbySoft is a global technology company serving the world’s top travel brands since 2002. The company continues to develop the next generation of online hotel distribution infrastructure: a fair, effective, and enterprise-independent global distribution network that enables travel suppliers, distributors, and media partners to connect with each other while maintaining their own business models, connectivity preferences, and data logic.

Our Business:

DerbySoft reinvents its business constantly and has entered the digital marketing space in order to drive growth through technology. DerbySoft is uniquely positioned to deliver the #1 marketing platform for the hotel industry and investing accordingly. Click is our SaaS advertising platform. It integrates business intelligence, bidding automation as well as connectivity and caching. The platform allows hotel chains and marketing agencies to budget, automate and control digital marketing campaign across multiple media partners, ultimately driving bookings and revenue at the highest ROI. Click is the fastest growing business unit at DerbySoft.

The Team:

Join the Performance team: a small, fast growing, international team made of passionate marketers and data scientists. We work closely with the world’s leading hotel brands, alongside great partners like Google, TripAdvisor, Trivago, Kayak, just to name a few. Meet top talent in the digital travel industry you can trust, learn from and innovate with.

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