Digital Marketing Manager

Job Title: Digital Marketing Manager
Business Unit: Marketing Services
Location: Global

Job Description (Primary Purpose)

This position will lead the planning and delivery of a strategy that will help clients achieve their business objectives. The DMM will prepare and present analysis to inform campaign management, spot digital and travel trends, and provide actionable insights to our clients.

Key Responsibilities and Duties

  • Build strong Partnerships with the marketing teams at top hotel brands as well as account management teams at media partners
  • Leverage our advertising platform and its advanced models to drive bookings and revenue at maximum ROI through efficient campaigns
  • Consult, train and coach client staff to fully leverage Click and Metasearch Channels, all constantly evolving products
  • Prepare campaign performance insights and recommendations to lead business reviews (QBRs) with customers, as well as top channels
  • Manage budgeting and forecasting activities

Experience and Skills

  • 2-3 years of professional experience in digital marketing
  • 1-3 years of professional experience working with clients
  • Experience managing large scale PPC campaign (SEM, Display or Social)

Performance Standards

  • Data driven, with strong analytical skills, you are able to design appropriate tests/analysis to identify business opportunities
  • Excellent communication (oral, written) and presentation skills
  • Experience with website analytics tools (Google Analytics for instance)
  • Proficiency in Excel
  • Proficiency in PowerPoint or Google Presentation

About DerbySoft

Founded in 2002, DerbySoft is a Shanghai and Dallas-based technology company serving the global hospitality industry. The mission of the company is to facilitate a global distribution network utilizing direct connections be-tween hospitality suppliers and their demand-side counterparts. The company’s infrastructure is globally distributed and its partners include all of the world’s largest hotel companies, online travel agencies, metasearch engines, and other industry participants.

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