Senior Product Marketing Manager

Key Responsibilities and Duties

  • Work with product managers to develop and evolve market segmentation for each product offering.
  • Develop positioning statements, product messaging and the associated proof points to differentiate new products/services from others by identifying key products and feature values that appeal to customers.
  • Communicate the value of new products/services to sales and marketing to help develop a variety of content and materials such as case studies, videos, website copy, blog posts, product pitch deck, and product cheat sheets.
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders.
  • Execute self-lead market and user research to gain insight into product pricing, untapped product opportunities, buyer personas, and current user satisfaction.
  • Measure and optimize the buyer journey as it relates to product adoption and usage by analyzing lead-to-cash and other buyer/user processes.
  • Champion products internally and externally by promoting the story and explaining the customer-led benefits of our products.
  • Own the go-to-market strategy by working with relevant business stakeholders and corporate marketing team to develop marketing campaigns, promotional activities, and sales techniques.
  • Execute the go-to-market plan by collaborating with cross-functional teams to launch and promote our products.
  • Assist sales on calls when appropriate to provide deeper dives into the product.
  • Manage product marketing budget and approval processes.
  • Coach and mentor product marketing team members.
  • Ability to supervise others in-person and remotely.
  • Travel both nationally and internationally as required.

Requirements

  • 5+ years’ of experience as a Product Marketing Manager in a go-to-market strategy.
  • Bachelor’s degree or above.
  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives.
  • Deep understanding of how a software (SaaS) product is sold and the channels they are sold into.
  • Proven ability to influence cross-functional teams without formal authority. Strong ability to influence and work collaboratively with sales, marketing and Product Management.
  • Strategic leadership skills.
  • Creative thinker who can develop and articulate a vision.
  • Excellent organizational and time management skills.
  • Supervisory experience. Able to effectively manage others, including virtually.
  • Ability to use analytical tools to make informed, data-driven decisions.
  • Excellent written and verbal communication skills, including some copywriting skills.
  • Outstanding communication and presentation skills, with the ability to explain complex issues in a simple way.
  • Ability to use online and offline computer-based tools to create and develop content across a range of mediums.
  • Sharp analytical and problem-solving skills, and attention to details.
  • Excellent verbal and written English.
  • Flexibility of work schedule and ability to adapt to the working hours of both internationally-based colleagues and customers.
  • Previous experience working for Online Travel Industry a plus, but not a must.

About DerbySoft

Founded in 2002, DerbySoft is a Dallas-based technology company serving the global hospitality industry. The mission of the company is to facilitate a global distribution network utilizing direct connections between hospitality suppliers and their demand-side counterparts. The company’s infrastructure is globally distributed, and its partners include all of the world’s largest hotel companies, online travel agencies, metasearch engines, and other industry participants.

Apply Senior Product Marketing Manager

DerbySoft respects your privacy, please read our privacy statement on how we use your personal data.

What’s New at DerbySoft

Find More