DerbySoft and Illusions Online Signs Strategic Partnership Agreement

DALLAS, TX, and DUBAI, UAE, June 23, 2020— DerbySoft, a leader in high-performance distribution services to the global hotel industry, and Illusions Online, a global travel technology company and a leader in enterprise cloud solutions for hotel chains, tour operators and destination management companies, have recently expanded their partnership to allow seamless access of both supply and demand partners within their combined worldwide network.

Based in Dubai, Illusions first connected to DerbySoft in 2016 to access DerbySoft’s extensive portfolio of hotel chains. The partnership has grown and expanded to include multiple connections allowing for more efficient connectivity to DerbySoft’s hotel suppliers. Illusions is also utilizing DerbySoft’s Content Suite for hotel content.

Most recently, Derbysoft integrated and pushed live a custom connection to iWTX, Illusions’ global marketplace of dynamic hotel chains. With this connection, the global distributors connected to DerbySoft will gain access to Illusions’ portfolio of global hotels.

“We have enjoyed a very special relationship with the entire team at Derbysoft. We have on-boarded thousands of hotels in iWTX, helping hotels scale, using our unique distribution platform,” remarked Faisal Memon, Founder and CEO of Illusions Online. “I am extremely excited to have Derbysoft build the reverse connection to iWTX as a supply partner. This means, all Derbysoft distributors can gain access to our global product portfolio of dynamic hotel chains, over a connection that already exists.”

This new connection will bring the most-up-to-date ARI (availability, rates and inventory) from thousands of suppliers between DerbySoft and Illusions. This expanded partnership confirms the mission of both companies who want to make the travel business easier by connecting suppliers and distributors with the most accurate information to improve the success of our mutual partners.

“Illusions has been a partner with DerbySoft for many years, and I am excited to see this evolve into a deep and meaningful relationship that will benefit our mutual supply and demand customers at a time when the industry needs it the most,” states Duane Overgaard, President of Connectivity for DerbySoft. “This partnership firmly supports our goal to make the travel business easier.”

About DerbySoft

DerbySoft enables travel companies to work together through technology and innovation. As the leading provider of high-performance hotel distribution, DerbySoft connects distributors and suppliers through the Connectivity Suite by offering streamlined connectivity at both the CRS and PMS levels. DerbySoft also provides solutions for suppliers through the Digital Marketing Suite, which uses machine learning and rich data to drive high-performing digital marketing campaigns, and the Content Suite, a platform for collecting, managing and distributing quality hotel content to drive higher booking conversions.

Headquartered in Dallas, Texas with over 300 employees globally, DerbySoft continues to grow and develop the next generation of online hotel distribution infrastructure.

About Illusions Online

Illusions Online provides enterprise cloud solutions for hotel chains, tour operators and destination management companies. A very powerful suite of products allows its clients to completely automate their product procurement, including air, hotels, transfers, excursions and activities with dynamic packaging alongside extremely powerful booking engines to sell to both B2C and B2B partners. It also operates and runs iWTX, Illusions World Travel eXchange, a digital travel marketplace, allowing supply and demand partners to transact real-time over a secure and scalable platform.

Headquartered in Dubai, it has been providing innovative solutions to its global clientele for over 20 years.

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