ITB Berlin (Internationale Tourismus Boerse Berlin), the world’s largest travel trade show took place from 4 to 8 March 2015. This year, it attracted 10,096 exhibitors from 186 countries to display their products and services to 175,000 visitors, who included 115,000 trade visitors during the 5 days exhibition.
DerbySoft partnered with Trust International and joined the show to display its Connectivity product and MetaSearch Manager.
DerbySoft builds highly customised electronic “pipelines” that transmit accurate room availability, rates, and inventory (ARI) from the hotel companies’ CRSs to third-party online booking channels, and in turn deliver the reservations made on the travel booking websites back to the hotel companies’ central reservations systems.
MetaSearch Manager can help global hotel companies, independent hotels, and even travel companies by connecting them to major travel metasearch engines for direct marketing of their brand.com.
The product also allows its users to manage, optimise and aggregate data across multiple metasearch sites, and the automatic bidding engine enables them to control their ROI and their marketing campaigns. MetaSearch Manager’s major metasearch partners now include Google, TripAdvisor, Trivago, Kayak, TripAdivisor, Wego, Qunar, Taobao, DaoDao, Kuxun, Letour, and SinaWeibo, and others are in the pipeline.