Google Adds Occupancy Filter to Hotel Ads Search Results

For some time now, Google Hotel Ads has been the only metasearch channel that did not allow travelers to include the number of guests as a filter in their searches, and this has been a missed opportunity for bookings since rates usually differ based on various occupancy levels.

Recently, Google has launched an updated occupancy selector on mobile hotel searches.

Google will place the new occupancy selector alongside the date selection fields on their user interface, which will allow users to filter their searches up to four guests.

Google Occupancy Filters

They will also be introducing a new occupancy tip that alerts a user when there are double occupancy rates available for their dates. This tip will appear to users when the rates are not available for searches on one (1), three (3) or four (4) guests. Google has provided the below screenshot to show the new occupancy tip (see “View prices for 2 guests on these dates“).

Google Occupancy Filter with tip

An Opportunity for Better Targeting

To take advantage of this update, ensure you provide rates for numerous occupancy levels. Not only will this distinguish against competitors, but you will increase the chance of driving better and more relevant traffic to your website since users will be farther down your funnel. For example, a business traveler will only require an occupancy for one (1), and if these rates are available, you will be able to provide more tailored and relevant results.

DerbySoft Expands Partnership with Rakuten Travel Xchange

April 11, 2022, Dallas, Texas— DerbySoft, the leading technology provider of high-performance distribution services, announces an expansion of their partnership with Rakuten Travel Xchange, the accommodation connectivity and travel technology division within the Rakuten Group. DerbySoft and Rakuten Travel Xchange (RTX) signed a formal partnership in early 2021 to leverage DerbySoft’s strong global presence and

Read More »
DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status! Experience our high-quality connection with Expedia Group Today we are excited to announce we have earned status as a Preferred Connectivity Partner for 2022 with Expedia GroupTM. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve travelers better

Read More »

DerbySoft Connects Luxury Escapes

Luxury Escapes Launches Connectivity Through DerbySoft Dallas, Texas, February 15, 2022— DerbySoft, the leading technology provider of high-performance distribution services, announces a new partnership with Luxury Escapes, located in Melbourne, Australia. Launching in 2013, Luxury Escapes is one of the world’s fastest growing travel companies, with more than four million members worldwide. Luxury Escapes works

Read More »