Google: Property Promotion Ads

May 4, 2020– Last year, DerbySoft saw Google testing Promoted Hotels product, which is a kind of like a hybrid between Google Ads and Google Hotel Ads. After months of alpha and beta testing, this functionality is finally available to all advertisers. With the global roll-out, Google has also decided to rename the product to Property Promotion Ads.

The idea of this product remains: Promote your property above the destination search results which gives you more visibility and reaches new clients.

This tool can be beneficial for the post-Covid recovery period, especially given some of the important advantages:

  • Your Ads are Exclusive in the Search Results: your prices are not competing with OTAs in the Property Promotion Ads placements, which gives you an exclusivity and great visibility for your brand.
  • You Can Use Bid Multipliers for Your Strategy: you can target higher booking windows or longer length of stays to respond to the current demand.

If you want to know more about Property Promotion Ads, and how to include them in your recovery plan strategy and get them launched, contact us today.

DerbySoft Expands Partnership with Rakuten Travel Xchange

April 11, 2022, Dallas, Texas— DerbySoft, the leading technology provider of high-performance distribution services, announces an expansion of their partnership with Rakuten Travel Xchange, the accommodation connectivity and travel technology division within the Rakuten Group. DerbySoft and Rakuten Travel Xchange (RTX) signed a formal partnership in early 2021 to leverage DerbySoft’s strong global presence and

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DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status! Experience our high-quality connection with Expedia Group Today we are excited to announce we have earned status as a Preferred Connectivity Partner for 2022 with Expedia GroupTM. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve travelers better

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DerbySoft Connects Luxury Escapes

Luxury Escapes Launches Connectivity Through DerbySoft Dallas, Texas, February 15, 2022— DerbySoft, the leading technology provider of high-performance distribution services, announces a new partnership with Luxury Escapes, located in Melbourne, Australia. Launching in 2013, Luxury Escapes is one of the world’s fastest growing travel companies, with more than four million members worldwide. Luxury Escapes works

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