Google: Property Promotion Ads

May 4, 2020– Last year, DerbySoft saw Google testing Promoted Hotels product, which is a kind of like a hybrid between Google Ads and Google Hotel Ads. After months of alpha and beta testing, this functionality is finally available to all advertisers. With the global roll-out, Google has also decided to rename the product to Property Promotion Ads.

The idea of this product remains: Promote your property above the destination search results which gives you more visibility and reaches new clients.

This tool can be beneficial for the post-Covid recovery period, especially given some of the important advantages:

  • Your Ads are Exclusive in the Search Results: your prices are not competing with OTAs in the Property Promotion Ads placements, which gives you an exclusivity and great visibility for your brand.
  • You Can Use Bid Multipliers for Your Strategy: you can target higher booking windows or longer length of stays to respond to the current demand.

If you want to know more about Property Promotion Ads, and how to include them in your recovery plan strategy and get them launched, contact us today.

trip(eaze) and DerbySoft

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Dallas, Texas, November 9, 2021— DerbySoft, the leader in high-performance distribution services, announces a new partnership with trip(eaze), an exciting group accommodation contracting platform. trip(eaze) will be the first platform of its kind allowing group tour operators to source and compare group friendly hotel properties side by side and directly contract room blocks of 10

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DerbySoft Becomes a Certified Partner with Infor

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DerbySoft Fuels Office Expansion in Barcelona + Announces Major Milestone

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