International Metasearch Demand: Europe

May 18, 2020– As the countries begin to ease their lockdowns and travel restrictions possibly disappearing (hopefully), DerbySoft keeps monitoring the metasearch queries to identify the current trends and shifts in traffic and demand. Week over week, we look at the evolution of domestic and international travel intentions. From what we have seen in the last couple of weeks, domestic travel searches are predictably more predominant over the international searches.

This behavior is similar for most of the hotel locations over the past weeks. However, taking a closer look at the latest data, we can see that some regions show higher ratios of international travelers’ clicks.

DerbySoft has identified top European hotel locations that have the most international demand at this stage in time.

ITALY

After being one of the first European countries on lockdown, Italy is on the way to recovery by lifting their restrictions. Italy has around 72% of all metasearch queries for the properties located in Italy which are coming from international travelers. Spain, UK, USA, Germany and Russia are top five countries where users search for accommodations in Italy with over a 90-day booking window. 

SPAIN

55% of all metasearch queries are coming from international travelers, led by Germany and the United Kingdom. Users from Italy, USA and France represent almost equal amounts of metasearch traffic. The average booking windows for Spanish properties are in between 100 and 160 days.

NETHERLANDS

70% of metasearch traffic is international users with a high dominance from Germany, which also shows the intentions of a more immediate travel, the shortest booking window among the top five source markets.

UNITED KINGDOM

The USA is the top source market with a similar booking window of over 120 days. The United Kingdom boasts a total of 65% international hotel searches.

FRANCE

Similar to the UK, the United States is the top source market with a similar booking window, but France has a total of 48% international hotel searches.

GERMANY

Roughly 31% of all the traffic for the properties located in Germany is coming from international users with no big variations from the top five countries. However, the users from the UK intend to travel to Germany much later than others.

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