Outcomes
DerbySoft Produces +36% in Hotel Revenue within a Target ROAS
Results
Challenge
The Hotel Chain wanted to increase the efficiency of their account, by maximizing the revenue within a specific target ROAS. TripAdvisor is the main channel driving most of the business for the chain. The revenue registered was beyond the target due to the ROAS constraints. An immediate action on valuable placements was needed.
Approach
By merging successful cases of optimizations, DerbySoft came out with a brand new algorithm capable of maximizing the revenue within a specific target ROAS. The algorithm pushes performing placements and slowly decreases the visibility of the non-performing ones. Optimizing your investment with our new ROAS bidding strategy generates an overall increase in revenue by maintaining your overall return.
*This case study is based on real data owned and managed by DerbySoft and the customer. It is meant to provide and example of DerbySoft methodology.
About DerbySoft
DerbySoft enables travel companies to work together through technology and innovation since 2002, and currently offers solutions for the hospitality industry. DerbySoft offers solutions for Suppliers through the Digital Marketing Suite, which uses machine learning and rich data to drive high-performing digital marketing campaigns.
About the Client
The DerbySoft client in this case study is an international hotel group with more than 400 luxury and upscale hotels in 80 countries.
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