Hotel Digital Marketing

Watch: Stand out. Increase Bookings. Webinar held Sept 22. Brought...

Expand to Regional Metasearch Audiences at No Risk and Access...

Insights into Artificial Intelligence Applications in Cloud Computing Innovation Lab...

DerbySoft, a leader in high-performance hotel connectivity, is committed to...

November 13, 2020— The first step in making users feel...

October 1, 2020 Despite the situation still being unstable in...

The Hotel Chain wanted to increase the efficiency of their...

Advertise your property on the top positions of destination search...

Metasearch has become more complex than it initially was in...

A New Risk-Free Strategy for Google Hotel Ads that Allows...

What to budget for each metasearch channel? What strategies to...

Are you making the most of your metasearch campaigns? Being...

June 8, 2020– In a previous analysis, DerbySoft looked at...

June 1, 2020– Each country is approaching the end of...

May 18, 2020– As the countries begin to ease their...

May 15, 2020– While the entire hotel industry is suffering...

May 12, 2020– The travel environment is always changing but...

May 11, 2020– Google has introduced a new feature in...

May 11, 2020– TripAdvisor is providing hoteliers with a new...

May 6, 2020– With many countries still under travel restrictions,...

May 6, 2020– As mentioned in our previous post, we...

May 4, 2020– Last year, DerbySoft saw Google testing Promoted...

May 5, 2020– In the previous analysis, DerbySoft looked at...

April 22, 2020– We are seeing global CPCs dramatically decreasing...

April 20, 2020– The most common assumption these days is...

April 16, 2020– One important way to help Hotel Search...

April 15, 2020– With new and unpredictable travel restrictions arising...

April 14, 2020– It is important to keep your Google...

April 13, 2020– Your brand identity and image are important,...

DerbySoft understands that the digital marketing industry is at a...

Hoteliers are typically at a disadvantage when it comes to...

DerbySoft is one of the first providers in the hospitality...

Many hotel groups are directing more of their ad budgets...

The economic growth in China has fueled outbound tourism with...

Machine learning will lay the foundation for the future of...

DerbySoft was founded over 15 years by Ted Zhang and...

Google has updated its desktop hotel search to a more...

What You Need to Know Google recently made changes to...

Add a New Channel to Your Hotel Digital Marketing Mix...

WeChat Mini-Programs Real-Time Booking Launched in January 2017, WeChat mini-programs...

Google is testing two new changes to their search results...

At DerbySoft, we are continuously looking for opportunities for our...

Lately, Google has been busy with the release of many...

For some time now, Google Hotel Ads has been the...

Recently, one of our Digital Marketing Managers noticed a change...

Because of its vast complexity and reliance on a large...

Organizations have been working in data-driven environments for some time...

The importance of mobile has been widely accepted by digital...

We recently wrote about the changes to the structure of...

Now Offering Expedia TravelAds Direct Here at DerbySoft, we are...

One of the quirks of metasearch campaign management is that...

2018 is a key year for Google Hotel Ads, with...

Since last year, Bing Ads has been working in partnership...

Additional Callouts Appearing on Google Hotel Ads Since the beginning...

The importance of competitive pricing for metasearch. Having the cheapest...

Hotel direct bookings are becoming the most talked about booking...

The most attractive feature of metasearch is how it helps...

Following our recent workshops at the HSMAI Digital Strategies Conference...

Following our recent workshops at the HSMAI Digital Strategies Conference...

As an independent hotelier, your main aim is to make...

We already know that mobile is seeing record year-over-year growth...

In this age of Internet marketing, successful independent hoteliers need...

As hotels continue their efforts to keep up with latest...

As we all know, Google entered the hotel metasearch game...

Remember the good old days of hotel metasearch? It seems...

Hotel direct bookings are becoming the most talked about booking...

We’ve created a new set of webinars to help you...

Welcome to our new set of free webinar videos that...

During our webinar series we have taken you on a...

Welcome to our Learning Metasearch series! In our continued efforts...

These webinars, created by the DerbySoft metasearch team, aim to...

We’ve put together a series of free webinars to help...

We hope you’ve been enjoying our series of webinars designed...

“A trip was the largest discretionary purchase last year according...

Consider this scenario: You are having a great month, as...

When mobile booking and payment become part of metasearch, it...