May 6, 2020– As mentioned in our previous post, we continue to see global CPCs decreasing in all metasearch channels.
During the last two weeks, DerbySoft registered CPCs over 80% lower than the previous year, and some total averages around $0.20 per click.
Reduced competition, decreased budgets for advertisers and limited impressions all give your brand an opportunity to keep your visibility with lower costs to capture future bookings.
As expected, the returns on advertising spend are extremely high since the CPCs have started to decrease.
With average ROAS at such high levels and the conversion rates that are at the same pace or even higher than last year, it might be a good opportunity to keep your investments in selected CPC metasearch campaigns.
