Metasearch Today: Low Cost, High Returns

May 6, 2020– As mentioned in our previous post, we continue to see global CPCs decreasing in all metasearch channels. 

During the last two weeks, DerbySoft registered CPCs over 80% lower than the previous year, and some total averages around $0.20 per click.

Reduced competition, decreased budgets for advertisers and limited impressions all give your brand an opportunity to keep your visibility with lower costs to capture future bookings.

As expected, the returns on advertising spend are extremely high since the CPCs have started to decrease.

With average ROAS at such high levels and the conversion rates that are at the same pace or even higher than last year, it might be a good opportunity to keep your investments in selected CPC metasearch campaigns.

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April 11, 2022, Dallas, Texas— DerbySoft, the leading technology provider of high-performance distribution services, announces an expansion of their partnership with Rakuten Travel Xchange, the accommodation connectivity and travel technology division within the Rakuten Group. DerbySoft and Rakuten Travel Xchange (RTX) signed a formal partnership in early 2021 to leverage DerbySoft’s strong global presence and

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DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status! Experience our high-quality connection with Expedia Group Today we are excited to announce we have earned status as a Preferred Connectivity Partner for 2022 with Expedia GroupTM. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve travelers better

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Luxury Escapes Launches Connectivity Through DerbySoft Dallas, Texas, February 15, 2022— DerbySoft, the leading technology provider of high-performance distribution services, announces a new partnership with Luxury Escapes, located in Melbourne, Australia. Launching in 2013, Luxury Escapes is one of the world’s fastest growing travel companies, with more than four million members worldwide. Luxury Escapes works

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