Metasearch Today: Low Cost, High Returns

May 6, 2020– As mentioned in our previous post, we continue to see global CPCs decreasing in all metasearch channels. 

During the last two weeks, DerbySoft registered CPCs over 80% lower than the previous year, and some total averages around $0.20 per click.

Reduced competition, decreased budgets for advertisers and limited impressions all give your brand an opportunity to keep your visibility with lower costs to capture future bookings.

As expected, the returns on advertising spend are extremely high since the CPCs have started to decrease.

With average ROAS at such high levels and the conversion rates that are at the same pace or even higher than last year, it might be a good opportunity to keep your investments in selected CPC metasearch campaigns.

trip(eaze) and DerbySoft

DerbySoft Develops a New Partnership with trip(eaze)

Dallas, Texas, November 9, 2021— DerbySoft, the leader in high-performance distribution services, announces a new partnership with trip(eaze), an exciting group accommodation contracting platform. trip(eaze) will be the first platform of its kind allowing group tour operators to source and compare group friendly hotel properties side by side and directly contract room blocks of 10

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DerbySoft Becomes a Certified Partner with Infor

Dallas, Texas, November 1, 2021– DerbySoft, a leader in high-performance distribution and digital marketing, has recently expanded its growing list of industry partners to include Infor, a global leader in cloud software for the travel industry, by offering two-way distribution and digital marketing solutions for hotel properties already installed with Infor HMS, a cloud-based PMS.

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DerbySoft Fuels Office Expansion in Barcelona + Announces Major Milestone

DerbySoft Fuels Office Expansion in Barcelona + Announces Major Milestone DALLAS, Texas and BARCELONA, Spain, October 6, 2021— DerbySoft, the leading provider of high-performance distribution services for the global travel industry, hits a major milestone in September 2021 by processing 12 million hotel room nights per month and announces the growth of the Barcelona office.

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