Metasearch Traffic and Bookings: Continuous Growth

June 8, 2020– In a previous analysis, DerbySoft looked at the first recovery signs in the metasearch traffic behavior for the hotels located in Germany and Spain. DerbySoft continues to see positive trends in these locations and other countries that are taking small steps to start getting back to their normal traffic levels.

In the graph below, you can see great upticks in clicks within the last few days compared to the same time last year in a few major European and US hotel locations. Germany remains at the top position with roughly 30% of  last year’s numbers. DerbySoft has also noticed great trends for the properties located in the US where traffic recovery seems to be happening much earlier than initially thought.

As for the bookings trends, DerbySoft notices great spikes in France since the last week of May with the latest numbers reaching 35% of last year’s booking levels. Germany and the US are following with 25% and 30%.

This month has started with the metasearch bookings coming back on track for those noted hotel locations. In conclusion, as more countries reopen their borders, DerbySoft expects to see more uplifting data in the following weeks.

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