May 11, 2020– Google has introduced a new feature in Google My Business for hotels: COVID-19 Responder Policy. This functionality allows hotels to add a special tag if they are offering accommodation or discounts for healthcare or medical workers, frontline responders and other essential workers.
Hotel owners can set this up via their Google My Business listing in the Hotel Attributes section.
At the time, there is no extensive messaging that can be added. Hotels can only indicate if their property has a special policy for COVID-19 responders or not.
In case of Other, nothing will be published on the listing, but you can indicate to Google the reasons for not using this tag.