Want to convert metasearch customers and increase direct bookings through your hotel group’s website? Click, DerbySoft’s metasearch hotel marketing service, does it for you. Forget about the hassle and risks of managing the complicated bidding process, because Click automates it. You avoid high OTA commissions on every direct booking that results from Click. Designed for global and regional hotel groups, Click helps some of the biggest chains in the hotel business maximize their metasearch effectiveness.
How it works
DerbySoft’s solution not only quickly connects CRS data and content with metasearch engines, but also allows the supplier to manage, analyse and optimise the marketing campaign including automated bidding.
Click is unique in aggregating three cutting-edge technologies
Maintains your rates and availability with the metasearch engines, quickly and accurately. DerbySoft’s industry leading connectivity solution syncs and caches hotel content, rate and availability data with a single connection to a CRS through XML interfaces. DerbySoft then makes this data available to all the metasearch engines connected to its proprietary metasearch platform.
Shields your system from the millions of hits generated by the metasearch engines. The rapid growth of metasearch engines is challenging hotel CRSs to keep up with ever increasing shopping volumes. DerbySoft’s Smart Cache solution buffers the CRS by responding to a large volume of shopping queries in milliseconds, while reducing stress on the hotel company’s CRS by as much as 80%.
Easy to use, powerful, automated bidding technologies and tools. Simultaneously running large scale online campaigns across multiple metasearch engines can be complicated. DerbySoft’s MetaSearch Manager makes it easy to effectively manage these campaigns with full control and visibility.
Reduce high-commission OTA bookings
Every booking that avoids a 20% commission to an OTA represents a 25% boost to your revenue from that booking.
Increase direct bookings
Listings of a hotel’s own website in metasearch results is key to increased direct bookings.
Direct bookings allow you to:
Own the guest pre/post stay relationship
Add value to your website with inbound link traffic
Grow your outreach to a wide range of metasearch channels
These include Google, Wego, Skyscanner, TripAdvisor, Kayak and Trivago.
Gain insight from experienced Digital Marketing Managers and analytics tools
Experts in metasearch and MetaSearch Manager are available to every Click client.