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WeChat Mini-Programs
What Hotels Need to Know

DerbySoft provides key ARI to hotel brands
to drive Chinese Bookings

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Why We Are Different

DerbySoft provides high-performance distribution services to different businesses that work together to serve customers in the hospitality industry. The DerbySoft team reflects a company culture that encourages creativity and embraces the notion that innovation drives growth for everyone.


We deliver excellence in everything we do to add value to every booking.


We take on challenges to innovate new products and solutions.


We are honest, humble and sincere in all our business interactions.


We achieve more together to create success for our customers and partners.

Latest News

Check out our latest company news, events and media releases. Discover what’s new and keep up to date with exciting changes and developments within DerbySoft.

September 11, 2018

What Hotels Need to Know to Drive Chinese Bookings

WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings WeChat “mini-programs” are starting to take off in China’s social media world, where the messaging platform dominates the market. Some hotels developing mini-programs find they rank among their best-performing direct channels, bringing in a large number of bookings from outbound Chinese travelers. While little-known […]


August 20, 2018

Third-Party Distribution for the Chinese Outbound Market

Push or Pull? When evaluating what overseas hotels are doing for the Chinese outbound market, online content is one area that needs attention. There are hotels whose operations have been adapted for Chinese travelers, from offering Mandarin speaking services to letting guests pay via Alipay and WeChat. However, availability of tailored digital content – or […]


August 8, 2018

Bing Hotel Ads Launches Intelligent Search Features

Bing Hotel Ads Launches Three New Feature Updates Bing has announced a three-part update with new, intelligent features to their hotel metasearch module, which are aimed to help users save money and find the bests results relevant to them during their search and booking process. Here are the three updates on Bing Hotel Ads: Booking […]


What our clients say

They’re very flexible and able to meet what we need as a distribution partner….They’re quick, their speed to market is so fantastic. When we need something, we have a new need that just cropped up in the marketplace, we can go to them and they’re going to turn on a dime.

Kevin Furlong, Director of Global Distribution & Content Management, Hyatt Hotels Corporation

The first thing that comes to mind when I think about DerbySoft is their professionalism. They understand our needs and help us resolve any issues, which is very valuable for us… In summary, we have great confidence working with DerbySoft.

Phoebe Xu, Regional Head of WWS China and Southeastern Asia, Best Western

Best Western


Welcome to the resources area where you can learn more techniques, tips and tricks about your hotel business and our hotel technology. Discover the latest news and events from DerbySoft, hear our views on industry news and learn more about channel management, metasearch, website building, connectivity and marketing from our hospitality commerce specialists.


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