myRiva and DerbySoft Partner to Modernize Business Travel Hotel Booking

Dallas, Texas – January 27, 2026 — DerbySoft, a global leader in high-performance
connectivity and distribution for the travel industry, has partnered with myRiva, the patented, AI-
driven travel marketplace, to redefine how hotels are sourced, booked, and managed for
business travelers.

Through a direct, real-time integration with DerbySoft’s Business Travel Solutions, myRiva now
connects straight into global hotel chains, unlocking live rates, availability, rich content, and
loyalty logic directly from hotel systems.

This direct-to-hotel model, free from legacy technology constraints, delivers what corporate
travel has long lacked: more accurate pricing, richer structured content, true loyalty recognition,
and a faster, more reliable booking and post-booking experience. Hotel partners gain a clean,
optimized way to distribute their full range of rates, including membership, corporate, retail, and
net, all while myRiva benefits from a scalable foundation built for automation, personalization,
and AI-driven workflows.

Together, DerbySoft and myRiva are helping shape the next generation of corporate hotel
distribution with faster, smarter, and more designed capabilities for the future. The partnership
reflects a broader shift among TMCs toward high-performance direct hotel connectivity as the
foundation for scalable, AI-ready corporate travel platforms.

“Corporate hotel booking needs to move beyond legacy sourcing models,” said Michael
Kubasik, President at myRiva. “By connecting directly to hotel systems through DerbySoft, we’re
able to deliver more accurate pricing, richer content, and true loyalty recognition for our clients,
while building a platform designed for automation, personalization, and the next generation of
AI-driven travel experiences.”

As TMCs modernize their technology stacks to improve efficiency and scalability, myRiva and
DerbySoft see direct hotel connectivity as a core building block for the future of corporate travel.
This integration improves data quality, simplifies post-booking operations, and enables more
intelligent automation across the booking lifecycle.

“myRiva represents a new generation of TMCs that are reshaping how corporate travelers
engage with hotels,” said Nadim El Manawy, Head of Business Travel Solutions at DerbySoft.
“For hotel chains, this partnership creates a modern, strategic way to reach business traveler
segments that can be harder to capture through traditional channels, while maintaining direct
control over rates, loyalty, and the overall guest experience. We’re excited to support myRiva as
they scale this next-generation approach.”

myRiva went live at the start of the year with several major global hotel chains, with additional
brands expected to follow throughout 2026 as the partnership continues to scale in support of
modern traveler expectations and corporate program requirements.

About myRiva
myRiva is a patented, AI-powered travel marketplace designed to unify the entire travel ecosystem. Founded in 2021 by leaders from eBay, American Express, Expedia, Microsoft, and BCD, myRiva streamlines planning, booking, and trip management through advanced automation and intelligent content delivery.

By connecting travelers directly to global suppliers in a single, award-winning platform, myRiva
offers exceptional choice, transparency, and efficiency across every trip. To learn more about the myRiva travel platform and marketplace, visit myRiva.com.

With the strategic agreement in place, DerbySoft and Trip.Biz will continue to expand their collaboration across global RFP capabilities, end-to-end automation, and AI-powered innovation, delivering faster, more transparent, and more scalable solutions for enterprise clients worldwide.