Case Study: Scaling Success with AI Max for Search

DerbySoft’s Digital Marketing team is delivering measurable results for hotel partners by putting AI to work where it matters most: inside Google Search campaigns. In a recent case study published by Google, DerbySoft’s integration of AI Max for Search across several prominent Japanese hotel chain accounts drove 68% incremental clicks, 51% incremental conversions, and 45% incremental conversion value between November 2025 and February 2026. The results reinforce DerbySoft’s position as a forward-thinking hospitality technology partner and demonstrate what’s possible when AI-driven optimization is applied with precision and expertise.

The Challenge

Several prominent Japanese hotel chains came to DerbySoft with a clear goal: drive high-value bookings and scale performance in an increasingly competitive market. For DerbySoft, the challenge was two-fold: identify new pockets of customer demand and maximize search campaign
efficiency to achieve sustained growth in conversions and revenue.

The Approach

To address these challenges, DerbySoft integrated AI Max into the Search campaigns for its Japanese accounts. By using AI- driven optimization, the agency aimed to capture incremental demand that
traditional manual keyword targeting might miss. The strategy focused on activating AI Max across various campaign types to optimize for both conversion volume and total conversion value.

The Results

The implementation of AI Max delivered significant incremental uplift across all key performance indicators between November 2025 and February 2026. The solution yielded 68% incremental clicks,
51% incremental conversions, and a 45% incremental conversion value. Overall, AI Max spend accounted for 34% of the total budget, proving to be a highly effective driver of new, profitable business for the agency’s hospitality partners.

Ready to see what AI-driven search optimization can do for your hotel partners? DerbySoft’s Digital Marketing Solutions team is helping hospitality brands find new demand, maximize campaign efficiency, and drive real revenue growth. Get in touch at derbysoft.com to learn more.