Branding on Metasearch: Callouts, Photos, Favicons…
April 13, 2020– Your brand identity and image are important, so make sure you use all the available tools on different metasearch channels to reinforce your branding. Favicons – small logos of your brand that highlight you in the metasearch auction results. Favicons help you differentiate between a large number of advertisers in one place, …
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