DerbySoft Acquires Leading Travel Trade Marketplace, PKFARE

DALLAS, TX, April 11, 2024 — DerbySoft, an innovative global technology company that connects suppliers with distributors and offers a variety of solutions for the hospitality and travel industries, announced today it has acquired PKFARE, a global leading travel trade marketplace. This milestone transaction brings together two industry leaders, enhancing capabilities and offerings to serve the evolving needs of the travel industry.

PKFARE’s reputation perfectly complements DerbySoft’s commitment to innovation and excellence. Focusing on breaking down barriers in the B2B travel distribution landscape, PKFARE brings expertise in seamless fulfillment and post-sales services designed to streamline operations and enhance efficiency.

“DerbySoft is focused on anticipating market needs and empowering our clients with a competitive edge by continually innovating and providing bespoke solutions that address their unique and complex needs,” said Ted Zhang, CEO and Co-Founder of DerbySoft. “Adding PKFARE into our platform aligns seamlessly with our goal of accelerating travel commerce.” 

While the specifics of the transaction remain undisclosed, this venture aligns with DerbySoft’s mission of simplifying the travel business. PKFARE has an extensive global footprint, with approximately 60% of its business from North America, Europe, and the Middle East, and 40% from Asia Pacific.

“This venture represents a strategic step forward in our commitment to innovation and value creation in the travel distribution space,” said Jason Song, President and Founder of PKFARE. “By providing our partners with more technological innovation, better services, and ultimately increased value, this partnership will help us deepen our collaboration and offer our customers even more flexibility in the booking process.”

DerbySoft and PKFARE will optimize their joint operations by sharing selected corporate functions and technology resources while upholding independent business operations. This collaboration leverages their collective technological expertise to drive innovation and enhance offerings. Customers of both companies will experience seamless service continuity, underlining their commitment to customer satisfaction and robust data security.

About DerbySoft

DerbySoft is the Travel Commerce Accelerator, with a mission to converge the diverse elements of travel, creating a unified and efficient ecosystem of connectivity services, high-performing AI-driven marketing services, and an end-to-end content platform. Our world-class services are designed to deliver seamless, frictionless commerce, accelerating the pace at which properties can connect, grow, and optimize profit. DerbySoft consistently pushes the boundaries of innovation to unlock new opportunities and accelerate travel commerce.

Our team of travel industry experts is passionate about uniting people and technology and committed to enhancing every aspect of travel, making it more accessible, efficient, and enjoyable for all. Our approach is centered on making travel better – not just for today, but for years to come.

Headquartered in Dallas, Texas, USA, DerbySoft’s cutting-edge technology is trusted by the world’s leading online travel distribution partners and hotel companies in 197 countries. To learn more, visit


PKFARE leads in sourcing, aggregating, and delivering vital information on air tickets and hotel accommodations, tailored to meet the needs of B2B clients. The company seamlessly integrates with Global Distribution Systems (GDS), airlines, hotels, and travel suppliers worldwide, granting access to real-time global inventory and competitive pricing.

PKFARE offers live inventories covering 600+ airlines (400+ Full Service Carriers and 200+ Low-Cost Carriers) and 650,000+ hotel properties across over 100 countries and regions. Our extensive reach has resulted in 2,000+ active clients worldwide. To learn more, visit

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