ROOMDEX and DerbySoft Announce Partnership

ORLANDO, FLORIDA and DALLAS, TEXAS – JANUARY 9, 2024 – ROOMDEX, the sole provider of attribute-based upselling for hotels, has announced a strategic partnership with DerbySoft.

The arrangement is the latest collaboration between DerbySoft and WebBeds (the parent company of ROOMDEX), who are working together on hotel solutions that reduce the cost of distribution and drive incremental revenue through inventory merchandising innovation.

DerbySoft is a global technology company that has connected Suppliers with Distributors since 2002 and currently offers a variety of solutions for the hospitality and travel industries. Property Connector is a single platform to connect to all distribution and digital marketing Partners. It is a one-stop management of and fast access to 500+ distribution channels worldwide, including property websites, OTAs, GDS, TMCs, Metasearch, Wholesalers, and Social
Media platforms. Property Connector supports properties of all sizes, delivering real-time availability, rates, and inventory (ARI) efficiently through automated and seamless connections with partners.

ROOMDEX is an automated upselling solution noted for being the hotel industry’s sole provider of data-proven ABS (Attribute-based Selling) for upselling. ABS means selling or awarding individual, immutable room features such as a balcony, a view, a room on a high floor, etc. ROOMDEX ABS dynamically prices individual room attributes based on availability, persona, and other attribute pairings. With ABS, guests choose the room features they want for a more personalized experience.

“We are excited to be able to collaborate with WebBeds and ROOMDEX on this initiative,” said Duane Overgaard, President of Connectivity and Senior Vice-President for DerbySoft. “Properties are looking to ensure the smoothest guest experience from reservation to checkout while still improving margins in an increasingly competitive marketplace. This package opportunity checks both boxes by delivering the top tier technology in each product’s respective class.”

“Today’s hotels are looking for new ideas to drive new business,” said James Phillips, President of WebBeds Americas. “The solution lies in technologies that move and merchandise inventory in new ways. The partnership with DerbySoft promises to be a big winner for hotel executives looking for a competitive edge.”

ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands.

ROOMDEX Upsell Automation uses hotel reservations, guest data and its proprietary True AvailabilityTM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high-margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering unique and improved guest satisfaction and increased hotel revenue.

ROOMDEX leverages hotel operational and software experience gained by our team members while in leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our innovations in hotel automation, dynamic pricing, operational availability, and attribute-based selling. Since its founding in the spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.

Twitter: @ROOMDEX
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About DerbySoft

DerbySoft’s mission is to make the travel business easier through industry-leading technology that empowers travel industry services. The company supports technology for Connectivity Services at the CRS and PMS levels, Marketing Services that use machine learning and rich data to drive high-performing marketing campaigns, and a Content platform that collects, manages, and distributes quality hotel content with many more industry-leading technology services coming soon.

DerbySoft’s technology empowers the travel industry around the globe. Headquartered in Dallas, Texas, USA, DerbySoft serves partners in 197 countries around the world. To learn more about the company’s services and how to work with DerbySoft, visit

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