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March 27, 2018

Using Expedia TravelAds to Increase Your Web Traffic

Now Offering Expedia TravelAds Direct
Here at DerbySoft, we are continuously looking for opportunities that our customers can use to drive direct bookings. This is why we are happy to offer you Expedia TravelAds Direct to help increase direct traffic to your website.

Increasing Your Exposure
Expedia TravelAds Direct is a cost-per-click advertising platform. It allows you to drive demand for your hotel with an engaged travel audience using highly targeted sponsored listings. These sponsored listings will appear in the search results across matched searches on participating OTA sites. These include Expedia, Hotels.com, Orbitz, etc.

Example of Expedia TravelAds

Targeting the Right Customer
Through TravelAds, you are able to target your ideal customers based on a wide range of criteria, such as country of origin, destination, stay dates, length of stay and device. This flexibility allows you to focus your advertising budget to the most pressing needs, driving demand to fill those key occupancy dates.

Customize for Your Promotions
You are given some control on how your ad appears with the opportunity to include your hotel brand and a vanity URL. Being able to customize your vanity URL means you can use it to make a short message to customers that aid in click through.

For example, if offering a member rate your vanity URL could look like https:\\www.hotel.com/hotelname/memberdiscount

A Part of Your Marketing Activity
TravelAds Direct presents a great opportunity to drive incremental direct traffic to your business and retain your share of supplier bookings. It achieves this by placing your property at the top of the location search results, which is in front of travelers looking for a specific place to stay.

If you would like to find out more about Expedia TravelAds Direct and how our expert travel marketing specialists can help manage your campaigns, then get in touch with DerbySoft, today.

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