Metasearch Targeted Campaign Successes

May 15, 2020– While the entire hotel industry is suffering and certainly well below volumes pre-COVID-19, some specific hotel groups are showing that they can generate some revenue by taking advantage of the depressed market with very targeted campaigns.  

For example, two of our partner hotel groups have been able to hit a 81% impression share in April across the major metasearch channels at a blended average of $0.42 CPC. That translates to a 5.13% Cost of Sales and a 19.46% ROAS (Return on Ad Spend). While not generating revenues at the level pre-crisis, they are outperforming the market with profitable business and will be well-positioned as travelers return. In addition, they are maintaining a presence and not allowing third parties to own this space.

trip(eaze) and DerbySoft

DerbySoft Develops a New Partnership with trip(eaze)

Dallas, Texas, November 9, 2021— DerbySoft, the leader in high-performance distribution services, announces a new partnership with trip(eaze), an exciting group accommodation contracting platform. trip(eaze) will be the first platform of its kind allowing group tour operators to source and compare group friendly hotel properties side by side and directly contract room blocks of 10

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DerbySoft Becomes a Certified Partner with Infor

Dallas, Texas, November 1, 2021– DerbySoft, a leader in high-performance distribution and digital marketing, has recently expanded its growing list of industry partners to include Infor, a global leader in cloud software for the travel industry, by offering two-way distribution and digital marketing solutions for hotel properties already installed with Infor HMS, a cloud-based PMS.

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DerbySoft Fuels Office Expansion in Barcelona + Announces Major Milestone

DerbySoft Fuels Office Expansion in Barcelona + Announces Major Milestone DALLAS, Texas and BARCELONA, Spain, October 6, 2021— DerbySoft, the leading provider of high-performance distribution services for the global travel industry, hits a major milestone in September 2021 by processing 12 million hotel room nights per month and announces the growth of the Barcelona office.

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