Metasearch Targeted Campaign Successes

May 15, 2020– While the entire hotel industry is suffering and certainly well below volumes pre-COVID-19, some specific hotel groups are showing that they can generate some revenue by taking advantage of the depressed market with very targeted campaigns.  

For example, two of our partner hotel groups have been able to hit a 81% impression share in April across the major metasearch channels at a blended average of $0.42 CPC. That translates to a 5.13% Cost of Sales and a 19.46% ROAS (Return on Ad Spend). While not generating revenues at the level pre-crisis, they are outperforming the market with profitable business and will be well-positioned as travelers return. In addition, they are maintaining a presence and not allowing third parties to own this space.

DerbySoft Expands Partnership with Rakuten Travel Xchange

April 11, 2022, Dallas, Texas— DerbySoft, the leading technology provider of high-performance distribution services, announces an expansion of their partnership with Rakuten Travel Xchange, the accommodation connectivity and travel technology division within the Rakuten Group. DerbySoft and Rakuten Travel Xchange (RTX) signed a formal partnership in early 2021 to leverage DerbySoft’s strong global presence and

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DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status!

DerbySoft awarded Expedia Group 2022 Preferred partner status! Experience our high-quality connection with Expedia Group Today we are excited to announce we have earned status as a Preferred Connectivity Partner for 2022 with Expedia GroupTM. This recognition underscores our focus on building and maintaining a high-quality software connection that empowers you to serve travelers better

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DerbySoft Connects Luxury Escapes

Luxury Escapes Launches Connectivity Through DerbySoft Dallas, Texas, February 15, 2022— DerbySoft, the leading technology provider of high-performance distribution services, announces a new partnership with Luxury Escapes, located in Melbourne, Australia. Launching in 2013, Luxury Escapes is one of the world’s fastest growing travel companies, with more than four million members worldwide. Luxury Escapes works

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