email tel

Learning Hub

stripe

Meta by Phone (aka Google’s Click to Call)

Hotel direct bookings are becoming the most talked about booking method. Hardly a day goes by that we don’t hear about the latest eCommerce initiatives to drive more business to brand websites. Metasearch, paid search, loyalty programs, discounts, customized experiences and other similar topics tend to be the focus of these initiatives. The desire to […]

READ MORE >

CEO Insight: Evolution of the GDN

In our world of fast moving technology, we take for granted how easy it is to plan and book travel itineraries for flights, hotels, and more. It’s illuminating to reflect on how far our industry has come in just a few years.

READ MORE >

How To Build Success with Metasearch Campaigns

The most attractive feature of metasearch is how it helps generate direct-bookings. It enables hoteliers like you to develop long term customer relationship achieve better customer retention and future sales.

READ MORE >
DerbySoft E-Book

Google Travel and Book on Google Explained

Following our recent workshops at the HSMAI Digital Strategies Conference 2017, we’d like to share some fantastic insights presented at the conference. For our first workshop, we welcomed Michael Mo, Partner Development Manager at Google, who shared some exciting information about Google Travel and Book on Google.

READ MORE >

4 Reasons To Go & Bypass Connectivity Queues

The Global Data Network empowers suppliers and distributors of all sizes and types in the hospitality industry to do business with each other. The ultimate beneficiaries of this evolution are the consumers who increasingly enjoy more choices to fulfill their travel needs. Whether you are a hotel distributor like an online travel agency (OTA) or […]

READ MORE >

Google Travel and Book on Google Explained

Following our recent workshops at the HSMAI Digital Strategies Conference 2017, we’d like to share some fantastic insights presented at the conference. For our first workshop, we welcomed Michael Mo, Partner Development Manager at Google, who shared some exciting information about Google Travel and Book on Google. As a recap, listed are a few key […]

READ MORE >
DerbySoft Learning Hub

How To Save Time Managing Hotel Distribution for Your Independent Hotel

You most likely decided to own an independent hotel for many reasons – the enjoyment of meeting new people, your love of sharing your home and city with visitors, and your desire to increase your income. But odds are pretty high that none of your reasons involved spending hours stuck in front of a computer […]

READ MORE >
DerbySoft Learning Hub

Hotel Industry Trends 2017

Whether you’re a small-time hotelier, or a general manager at a big brand, there are some changes that you should look out for in the hotel industry this year. The industry is changing in unprecedented ways that could have hardly been foreseen 10 or 20 years ago. Hotel employees will have to face new challenges, […]

READ MORE >

DerbySoft’s Dee Thomas Wins HEDNA’S Award of Excellence!

Hot off the presses:  Just minutes ago, Dee Thomas, Director of Content Services at DerbySoft, was honored by HEDNA for her many contributions over the years to our industry and to HEDNA. The trade organization’s president, Rajesh Vohra, surprised her with the announcement during a general session in front of many long-time industry friends and […]

READ MORE >

5 Easy Ways To Increase Profits by Getting Your Hotel Out There

As an independent hotelier, your main aim is to make sure that your guests are happy. That is, after all, why you joined the hospitality game. But you do need to make a profit, too, and that requires keeping your rooms occupied and controlling costs. For most hoteliers, online distribution is a crucial part of […]

READ MORE >
DerbySoft Learning Hub

Understanding Mobile Conversions in Metasearch

We already know that mobile is seeing record year-over-year growth in the travel industry. A forecast by eMarketer expected 2016 to be a landmark year for travel booking. They predicted that 2016 would be the first year when more than half the travel bookings are made using a mobile device. This is for travel as […]

READ MORE >
DerbySoft Learning Hub

8 Must-Read Hotel Marketing Rules for Independent Hoteliers

In this age of Internet marketing, successful independent hoteliers need to know and practice a number of marketing rules to compete with the bigger players. While some of these rules may seem sophisticated, the good news is that they’re within reach for every independent hotelier. RULE 1—Write targeted hotel website content Write content for your […]

READ MORE >
DerbySoft Learning Hub

Opportunities and Challenges for Metasearch Marketing with Hotels

As hotels continue their efforts to keep up with latest and greatest in electronic distribution, the three hottest topics continue to be mobile, social media and metasearch. All three have one common thread we haven’t seen for many years. The ability to target and win direct consumers back to the front door of hotelbrand.com. For […]

READ MORE >
DerbySoft Learning Hub

How To Win, Manage and Optimise Hotel Prices Ads on Google

As we all know, Google entered the hotel metasearch game with the introduction of Google Hotel Price Ads (HPA) in a number of Google products. These included Google Hotel Finder, Google Maps, Google+ Local and Google Search on desktop, tablet and, increasingly, mobile devices. According to Google: “Hotel Price Ads is a feature that assists users […]

READ MORE >
DerbySoft Learning Hub

Metasearch Cross-Channel Optimisation

Remember the good old days of hotel metasearch? It seems like just yesterday when all you had to do was get connected to start enjoying the traffic. OTA sites would scarcely take notice because they had bigger fish to fry, and the mere presence of your direct website as a booking option would have no […]

READ MORE >
DerbySoft Learning Hub

World Travel Market: Come Join Us!

The Word Travel Market (WTM) is considered one of the most important travel industry events in the world and it takes place in London this November. Travel professionals and companies come together from across the globe for three days to share new business ideas, present new products, set up fruitful partnerships and last but not […]

READ MORE >
DerbySoft Learning Hub

How To Solve the Connectivity Issue for Smaller Players in the Hospitality Industry

Connectivity between a hotel supplier and distributor over the Internet is the lifeblood of the hospitality business today. Suppliers and distributors come in all sizes, big and small, but their connectivity need is constant and critical. What it takes to establish this connectivity is often the million-dollar question. Lay of the land It’s good to […]

READ MORE >
DerbySoft Learning Hub

Meta by Phone (aka Google’s Click to Call)

Hotel direct bookings are becoming the most talked about booking method. Hardly a day goes by that we don’t hear about the latest eCommerce initiatives to drive more business to brand websites. Metasearch, paid search, loyalty programs, discounts, customized experiences and other similar topics tend to be the focus of these initiatives. The desire to […]

READ MORE >
DerbySoft Learning Hub

Hotel Distribution Events Not To Be Missed!

Hotel distribution events are a fantastic way to network with likeminded professionals, gain industry insight and inspiration to improve your business. The always-fast-paced final third of the year includes several “must attend” travel industry events, and we also need to begin planning our attendance at 2017 industry gatherings. With so much going on, we thought […]

READ MORE >
DerbySoft Webinar

Webinar 2.1: Specific MetaSearch Platforms Explained – TripAdvisor

We’ve created a new set of webinars to help you with budgeting for metasearch in 2017. Each webinar will focus on a major metasearch channel in the metasearch ecosystem. We will explore those channels in-depth to give you the tools you need to decide how best to approach each channel strategically. Webinar Series 2 Session […]

READ MORE >
DerbySoft Webinar

Webinar 2.2: Specific MetaSearch Platforms Explained – Google

Welcome to our new set of free webinar videos that focus specifically on budgeting and explore the major metasearch channels in detail. We look at those channels that will give you the platform you need to generate bookings for your hotel through metasearch marketing. Many of you will be asking yourself the question – ”What […]

READ MORE >
DerbySoft Webinar

Webinar 2.3: Specific MetaSearch Platforms Explained – Alternate Platforms

During our webinar series we have taken you on a journey through the major metasearch channels from TripAdvisor through to Google. Our final instalment gives you exclusive insight into those alternate metasearch channels you may not be so familiar with. Each webinar gives you the strategic information you need to develop a budgeting plan for […]

READ MORE >
DerbySoft Learning Hub

One by DerbySoft: Update and Features Revealed

After a year of hard work, effort and enthusiasm, One by DerbySoft’s online distribution platform has publicly launched! [wpdevart_youtube]3vEooYYskGg[/wpdevart_youtube] One is an integrated tool targeted at independent hotels, guesthouses, and bed and breakfasts. It offers a series of different modules including a website builder, online booking engine, central real-time content updates, and a channel manager. What’s […]

READ MORE >
DerbySoft Webinar

Learning MetaSearch Webinar Session 1.1: What is MetaSearch?

Welcome to our Learning Metasearch series! In our continued efforts to better inform the hospitality industry we have constructed a helpful free series of webinars. In this series, we help all who are interested to learn the fundamentals of metasearch. Plus we cover all of the influencing factors needed to better decide on its value […]

READ MORE >
DerbySoft Webinar

Learning MetaSearch Webinar Session 1.2: The Pros and Cons of Assisted Booking

These webinars, created by the DerbySoft metasearch team, aim to demystify metasearch and provide you with the education you need to move forward with metasearch for your business. This is the second in a series of webinars built to not only explain metasearch (brought to you in the first webinar that you can access here), […]

READ MORE >
DerbySoft Webinar

Learning MetaSearch Webinar Session 1.3: The Real Impact of Rate Parity

We’ve put together a series of free webinars to help you and your business understand metasearch. We talk about all the influencing factors needed to give you a full education about this tool. So far we’ve covered a number of key topics including what it is, what it does and why it matters and the […]

READ MORE >
DerbySoft Webinar

Learning MetaSearch Webinar Session 1.4: Budgeting for Meta

We hope you’ve been enjoying our series of webinars designed to better inform the hospitality industry about metasearch. In this series, we have helped define what metasearch is and what it could deliver for you, alongside the other factors to consider from booking engines to rate parity. Webinar 4 – Budgeting for metasearch This is […]

READ MORE >
DerbySoft Learning Hub

The Switch from Price To Experience

“A trip was the largest discretionary purchase last year according to nearly 60% of leisure travellers,” reports a recent study of U.S. travelers. Consumer trends show that people are willing to pay more for the right experience when booking online. Is it time to shift your travel distribution conversations from price cutting to experience building? […]

READ MORE >
DerbySoft Learning Hub

Why You Shouldn’t Budget Any Marketing Dollars for Metasearch

Consider this scenario: You are having a great month, as your metasearch traffic and direct-booking volume reach all-time highs. Suddenly, your budget tracking posts an alarm: your monthly marketing budget for metasearch has been consumed already, so you need to pause your red-hot campaign for the remainder of the month! OTAs then pick up the […]

READ MORE >
DerbySoft Learning Hub

How Small OTAs Can Quickly Connect To Global Hotel Chains

While the big chain hotels are not the majority of hotels in the world, connecting to them is crucial for practically every online travel agency or other seller of hotels. Connecting to the big guys is not only a sign of credibility, but consumers want choice, and that means access to chain properties. The problem […]

READ MORE >
DerbySoft Learning Hub

Wow – A New DerbySoft Website

Hello! Welcome to DerbySoft’s redesigned, totally new website. Boy oh boy, we were certainly due for an overhaul of our little corner of the world wide web, not just because we wanted to update our old site with new content and features, but more importantly, because we really wanted to capture the essence of our organisation. […]

READ MORE >
DerbySoft Learning Hub

Five Questions To Help Marketers Solve the Metasearch Dilemma

When mobile booking and payment become part of metasearch, it will be even more important to have a single party solution with a seamless closed loop marketing solution. Metasearch continues to be one of the hottest topics for the hospitality industry. We have already written two articles about metasearch and hosted a webinar with Tnooz […]

READ MORE >
DerbySoft Learning Hub

Top Things to Consider When it’s Time to Connect

Connectivity between a hotel supplier and a distributor is required for booking hotel rooms over the internet. Current technological capabilities are so powerful and growing so quickly, you’d assume that connecting a hotel company’s Central Reservation System (CRS) to an Online Travel Agency (OTA) to exchange data would be simple. Unfortunately that’s not always the […]

READ MORE >